Suchergebnisse

This article examines how politicians' conflict framing strategies in online campaign advertisements affect citizens' political participation in a multi-party context. We rely on a unique combination of innovative research methods to do so, including a four-wave panel survey, a content analysis of Facebook browser-tracking data and a mobile experience sampling survey with data donations. All data were collected during the 2021 Dutch general elections. We find that conflict framing can discourage citizens from engaging in low-effort forms of political participation, such as discussing politics, signing a petition and visiting political websites. The results show that conflict frames can demobilize citizens because they lower enthusiasm and are perceived as less informative. Our study provides insights into the potential unintended consequences of using conflict framing as a campaign strategy in a multi-party setting.

Conflict framing is key in political communication. Politicians use conflict framing in their online messages (e.g., criticizing other politicians) and journalists in their political coverage (e.g., reporting on political tensions). Conflicts can take a variety of forms and can provoke different reactions. However, the literature still lacks a systematic and theoretically-grounded conceptual framework that accounts for the multi-dimensionality of political conflict frames. Based on literature from political epistemology, political communication, and related fields such as psychology, we present four conceptual dimensions of political conflicts: (1) the style (civil/uncivil); (2) the subject (personal/substantive); (3) whether it is about underlying moral/epistemic principles or not (deep/superficial conflict); and (4) whether it concerns a normative or factual issue. Results of a content analysis of newspaper articles and politicians' tweets confirm the usage of these conflict dimensions in the Netherlands during a non-election period. Interestingly, most of the conflicts are civil, substantive, and do not highlight deep fundamental clashes. In light of the current societal concerns about the lack of respect in political debates and the deepening of our political divides, these findings can be considered encouraging.

With an increasing number of people, especially adolescents, using more private online platforms, such as WhatsApp, for news, an important question for democracy is whether such platforms can facilitate learning about politics and current events. In this study, we examine adolescents' affective (emotions, feelings), behavioral (actions and behavioral intentions), and cognitive (political knowledge) responses to interpersonal political discussion on WhatsApp. We conducted a preregistered field experiment at six secondary schools in the Netherlands ( N = 230). We assigned respondents with strong ties to a WhatsApp group. For seven days, respondents received a link to an online political news item on a daily basis; and (1) either had to read or (2) read and discuss it. The results indicate that interpersonal discussion evokes stronger positive emotions and feelings, as well as issue-specific knowledge. In addition, elaboration on the content of political discussion was positively related to issue-specific knowledge. In this way, instant messaging apps may serve as a resource for engaging adolescents with politics and current events.

In the time since the rise of the Internet, it has often been claimed that it has the potential to contribute to the quality of democracy by fostering citizens' involvement in politics. So far, empirical evidence regarding this purported effect has been mixed, and many questions about the consequences of specific forms of political Internet use (PIU) have remained unanswered. This study expands the knowledge about the relation between PIU and political involvement by examining the effect of active and passive forms of PIU on citizens' political involvement: more specifically, interest and voter turnout during election times. The results obtained from a panel study of a representative sample of the Dutch population ( N = 985) reveal a positive relation between particular forms of PIU on the one hand and voter turnout and political interest on the other hand. In addition, for two specific forms of PIU, the positive effect on voter turnout is more prevalent for citizens who exhibit lower levels of political interest.

Political parties and politicians increasingly use the possibilities of the Internet to communicate interactively with citizens and vice versa. The Internet also offers opportunities for individual politicians to profile themselves. These developments are often said to bring politics closer to citizens, increasing their political engagement in politics. Empirical evidence for such claims is, however, scarce. In a scenario experiment and a laboratory experiment using real-world websites, the authors examine whether more personalized online communication (a focus on individual politicians) and the use of interactive features increase political involvement among citizens. The results from both studies demonstrate that both highly interactive and personalized online communication do increase citizens' political involvement. Moreover, it was also found that political personalization positively moderates the effect of interactivity on political involvement, meaning that the effects of interactivity are even stronger in a personalized setting.

Abstract
Lower levels of news use are generally understood to be associated with less political engagement among citizens. But while some people simply have a low preference for news, others avoid the news intentionally. So far little is known about the relationship between active news avoidance and civic engagement in society, a void this study has set out to fill. Based on a four-wave general population panel survey in the Netherlands, conducted between April and July 2020 (N = 1,084) during a crisis situation, this research-in-brief investigates the development of news avoidance and pro-social civic engagement over time. Results suggest that higher news topic avoidance results in higher levels of civic engagement. The study discusses different explanations for why less news can mean more engagement.

Data-driven campaigning has become one of the key foci for academic and non-academic audiences interested in political communication. Widely seen to have transformed political practice, it is often argued that data-driven campaigning is a force of significant democratic disruption because it contributes to a fragmentation of political discourse, undermines prevailing systems of electoral accountability and subverts 'free' and 'fair' elections. In this article, we present one of the very first cross-national analyses of data-driven campaigning by political parties. Drawing on empirical research conducted by experts in six advanced democracies, we show that the data-driven campaign practices seen to threaten democracy are often not manifest in party campaigns. Instead, we see a set of practices that build on pre-existing techniques and which are far less sophisticated than is often assumed. Indeed, we present evidence that most political parties lack the capacity to execute the hyper-intensive practices often associated with data-driven campaigning. Hence, while there is reason to remain alert to the challenges data-driven campaigning produces for democratic norms, we argue that this practice is not inherently disruptive, but rather exemplifies the evolving nature of political campaigning in the 21st century.

Online political microtargeting involves monitoring people's online behaviour, and using the collected data, sometimes enriched with other data, to show people-targeted political advertisements. Online political microtargeting is widely used in the US; Europe may not be far behind. This paper maps microtargeting's promises and threats to democracy. For example, microtargeting promises to optimise the match between the electorate's concerns and political campaigns, and to boost campaign engagement and political participation. But online microtargeting could also threaten democracy. For instance, a political party could, misleadingly, present itself as a different one-issue party to different individuals. And data collection for microtargeting raises privacy concerns. We sketch possibilities for policymakers if they seek to regulate online political microtargeting. We discuss which measures would be possible, while complying with the right to freedom of expression under the European Convention on Human Rights.