Regulating network television: dubious premises and doubtful solutions
In: Regulation: the Cato review of business and government, Band 5, S. 27-34
ISSN: 0147-0590
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In: Regulation: the Cato review of business and government, Band 5, S. 27-34
ISSN: 0147-0590
In: Communication research, Band 3, Heft 3, S. 243-260
ISSN: 1552-3810
This paper employs data from a "natural experiment," the televised coverage of the Senate Watergate hearings, to examine several hypotheses which have been advanced concerning television viewer behavior. This paper postulates a more general theory of audience preferences and develops a model to represent separate groups of viewer's with distinct preference orderings for program types. The results indicate that the previously proposed hypotheses-the "passive viewer" and "first choice only" hypotheses-concerning viewer behavior are deficient. These results also suggest that television viewing can be increased by the addition of new alternatives if they are sufficiently dissimilar to programs presently being shown. The programming decisions of the three networks can be represented as strategies in economic games involving audience-maximizing, loss-minimizing, and cost-minimizing payoffs. Collective action by the networks to provide rotated coverage, a departure from the usual practice of providing simultaneous coverage of major news events, is an especially attractive solution to the cooperative form of these games.
In: Rand Note, N-1903-DOE
World Affairs Online
In: American economic review, Band 91, Heft 2, S. 292-296
ISSN: 1944-7981
In: The Bell journal of economics, Band 14, Heft 2, S. 351
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Working paper
In: Journal of policy analysis and management: the journal of the Association for Public Policy Analysis and Management, Band 4, Heft 4, S. 623
ISSN: 1520-6688
In: Canadian public policy: Analyse de politiques, Band 12, Heft 4, S. 652
ISSN: 1911-9917
In: The Bell journal of economics and management science, Band 5, Heft 1, S. 301