Suchergebnisse

The semiotics of language -- Individual number 1 : Donald Trump, king of the "deplorables" -- Trump's base : a study in social psychology -- A Freudian analysis of Trump's "deplorables" -- Politics and the "deplorables" -- The sociology of the "deplorables" -- Karl Marx and the"deplorables" -- Coda.

"This step-by-step introduction to conducting media and communication research offers practical insights along with the author's signature lighthearted style to make discussion of qualitative and quantitative methods easy to comprehend. The Fifth Edition of Media and Communication Research Methods includes a new chapter on discourse analysis; expanded discussion of social media, including discussion of the ethics of Facebook experiments; and Expanded coverage of the research process, with new discussion of search strategies and best practices for analyzing research articles. Ideal for beginning research students at both the graduate and undergraduate level, this proven book is clear, concise, and accompanied by just the right number of detailed examples, useful applications, and valuable exercises to help students to understand, and master, media and communication research"--

Part I: Theoretical Considerations -- 1. Introduction: Thinking About Brands -- 2. What is a Brand? A Semiotic Analysis -- 3. Brands and the Psyche -- 4. Brands in Society, Society in Brands -- 5. Marketing Brands -- 6. Brands in History, History in Brands -- 7. Language and Brands -- 8. Visual Branding: Logos, Icons and Images -- Part II: Applications -- 9. The Branded Self -- 10. San Francisco as a Brand -- 11. Japan as a Brand -- 12. Brand Competition: Cruises -- 13. Brand Sacrality -- 14. Brand Discourse -- 15. Brand and Myth -- 16. Coda

This book provides a cultural studies analysis of Millennials and their impact on American culture and society. Beginning with an introduction that touches upon which part of the population is described as Millenial, the book also explores the Millennial psyche, marketing to Millennials, Millennials' purchasing preferences, gender and sexuality among Millenials, and Millenials and their relation to postmodernism, among other things. Cultural Perspectives on Millenials is designed for students taking courses in cultural studies, sociology, American studies and related fields. It is written in an accessible style and makes use of numerous quotations from writers and thinkers who have written about Millennials. It is illustrated by the author. Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, USA. He is author or more than one hundred articles and seventy books on media, popular culture, humor, and tourism

Perspectives on Everyday Life: A Cross Disciplinary Cultural Analysis makes the argument for studying everyday life through a combination of introductory theoretical approaches and a grouping of applications to specific aspects of American culture. The first part of the book addresses the idea of everyday life as considered by distinguished thinkers who have written books about everyday life, such as Sigmund Freud, Fernand Braudel, Henri Lefebvre, Michel de Certeau, and others. The second part of the book uses theories dealt with in the first part of the book to explore objects - such as suitcases, alarm clocks, milk, pacifiers, pressure cookers, smart speakers, and super-glue - and their part in the various rituals of everyday life in America, revealing their hidden meanings.

Half Title -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- Introduction -- Chapter 1. Campaign Commercials -- Chapter 2. 1984-The Commercial -- Chapter 3. Television Ceremonial Events -- Chapter 4. Huxley on Television -- Chapter 5. Real Police on Television Supercops -- Chapter 6. Cultural Bias in "M*A*S*H" -- Chapter 7. The Politics of "Lou Grant" -- Chapter 8. Sagan's Metaphysical Parable -- Chapter 9. Decoding "Dallas": Comparing American and German Viewers -- Chapter 10. Violence and Aggression -- Chapter 11. Researching Television Violence -- Chapter 12. Defending the Indefensible -- Chapter 13. Smoking Out the Critics -- Chapter 14. Proliferating Violence -- Chapter 15. Networks Hold the Line -- Chapter 16. Assessing Academic Achievement -- Chapter 17. Facts, Fantasies and Schools -- Chapter 18. Reading Performance -- Chapter 19. Dubious Facts and Real Schools -- Chapter 20. Mass Media Values -- Chapter 21. Television, Mass Communication and Elite Controls -- Chapter 22. Fantasy and Culture on Television -- Chapter 23. Direct-Broadcast Satellites and Cultural Integrity -- Chapter 24. Free Press for a Free People -- Chapter 25. Screening Nuclear War and Vietnam -- Coming to Terms with Television: An Annotated Bibliography -- About the Contributors

This text provides a cultural studies analysis of Millennials and their impact on American culture and society. Beginning with an introduction that touches upon which part of the population is described as Millennial, the book also explores the Millennial psyche, marketing to Millennials, Millennials' purchasing preferences, gender and sexuality among Millennials, and Millennials and their relation to postmodernism, among other things. This book is designed for students taking courses in cultural studies, sociology, American studies and related fields.

This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing's role in American culture and society. It is written in an accessible style and has numerous drawings by the author to give it more visual interest. Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, USA. He has published more than seventy books on media, popular culture, humor, semiotics and tourism. He was a Fulbright lecturer in Italy in 1963 and has lectured in countries such as Iran, China, Indonesia, Germany, and Argentina. He was elected to the University of Iowa School of Journalism and Mass Communication Hall of Fame in 2009

ch. 1. Theories of communication -- ch. 2. Language and texts -- ch. 3. Rhetorical methods for analyzing texts -- ch. 4. Communication, identity, and culture -- ch. 5. Interpersonal communication -- ch. 6. Communicating in groups -- ch. 7. Mass media -- ch. 8. Social media -- ch. 9. Nonverbal and visual communication -- ch. 10. Public speaking.