Personality and Politics: Values, Traits, and Political Choice
In: Political psychology: journal of the International Society of Political Psychology, Band 27, Heft 1, S. 1-28
ISSN: 0162-895X
6440613 Ergebnisse
Sortierung:
In: Political psychology: journal of the International Society of Political Psychology, Band 27, Heft 1, S. 1-28
ISSN: 0162-895X
In: Markham political science series
World Affairs Online
In: American behavioral scientist: ABS, Band 11, Heft 2, S. 38-53
ISSN: 1552-3381
In: African studies series 7
Klappentext: This is an account of de-colonisation in Nigeria as seen through the eyes of a Nigerian political leader who was closely involved in the process. This book is therefore partly a biography of a man, Adegoke Adelabu; much more though, it tells in a highly personal and intriguing way how a Nigerian politician operated in the last years of colonial rule.
In: Journal of Asian and African studies: JAAS, Band 59, Heft 4, S. 1173-1192
ISSN: 1745-2538
Marketers have traditionally utilized celebrities to boost brand appeal by attracting attention and increasing memory rates, which is true in politics. However, research on the impact of celebrities on politics is new, and results are varied as to whether their endorsements and statements help in changing voters' attitudes and behaviors. This study aimed to explore the effect of celebrity endorsement for a political party or celebrity candidate on people's voting behavior. This is a mixed methods study. A community-based cross-sectional design was adopted for the study at Kolkata port and Maniktala constituencies (authors refer to Kolkata city) in the Kolkata district of West Bengal. Thematic analysis was used for qualitative data in this study using NVivo 12, whereas data entry and analysis were carried out with the help of Excel and Stata for quantitative data. About 16% of respondents reported being entirely influenced by the actor or actress's election campaign. In contrast, 24% are not affected. Three-fifths of the respondents are somewhat influenced. It may be inferred that celebrity endorsement in political campaigns is one of the main elements determining the likelihood of a particular political party or candidate winning or losing an election. At the same time, it cannot always be since various individuals have varied perspectives about each party, and not everyone supports a party or candidate just because their favorite celebrity endorses it. More study is needed to understand this neglected arena of research. Thus, this article focuses on credibility as a key dimension.
In: The Western political quarterly, Band 23, Heft 2, S. 436
ISSN: 1938-274X
In: The review of politics, Band 30, Heft 2, S. 261
ISSN: 0034-6705
In: Journal of Asian and African studies: JAAS
ISSN: 1745-2538
Marketers have traditionally utilized celebrities to boost brand appeal by attracting attention and increasing memory rates, which is true in politics. However, research on the impact of celebrities on politics is new, and results are varied as to whether their endorsements and statements help in changing voters' attitudes and behaviors. This study aimed to explore the effect of celebrity endorsement for a political party or celebrity candidate on people's voting behavior. This is a mixed methods study. A community-based cross-sectional design was adopted for the study at Kolkata port and Maniktala constituencies (authors refer to Kolkata city) in the Kolkata district of West Bengal. Thematic analysis was used for qualitative data in this study using NVivo 12, whereas data entry and analysis were carried out with the help of Excel and Stata for quantitative data. About 16% of respondents reported being entirely influenced by the actor or actress's election campaign. In contrast, 24% are not affected. Three-fifths of the respondents are somewhat influenced. It may be inferred that celebrity endorsement in political campaigns is one of the main elements determining the likelihood of a particular political party or candidate winning or losing an election. At the same time, it cannot always be since various individuals have varied perspectives about each party, and not everyone supports a party or candidate just because their favorite celebrity endorses it. More study is needed to understand this neglected arena of research. Thus, this article focuses on credibility as a key dimension.
World Affairs Online
In: African affairs: the journal of the Royal African Society, Band 73, Heft 293, S. 493-496
ISSN: 1468-2621
In: International affairs, Band 49, Heft 3, S. 486-487
ISSN: 1468-2346
In: Presidential studies quarterly, Band 36, Heft 4, S. 771-772
ISSN: 0360-4918
In: The Western political quarterly, Band 26, Heft 3, S. 612
ISSN: 1938-274X