Suchergebnisse

Abstract

Objective: To identify the lodging preferences of users (to define the comfort level preferences of tourists/consumers) of southern Sonora, considering their perceptions, which allows to improve strategies to satisfy the user's needs in the future.

Methodology: The research was descriptive and quantitative. The participants were between 18 and 60 years old, of every socioeconomic level, gender, occupation, and level of education. The sample comprised 300 from the region of Sonora in Mexico.

Findings: Regarding the methodological contribution, this research presents an instrument to collect the opinions of the accommodation users, which is expected to be replicated in other studies on a larger population scale. This research is empirical and collects the opinion of a group of people, showing their preferences regarding the factors and characteristics they consider when choosing a type of accommodation. In addition, companies operating in this field could define their competitive advantages considering the results of this research.

Value Added: The article points to a practical solution of the knowledge of preferences of users of different accommodation modalities and identifies which were most frequently selected by the respondents.

Recommendations: Research shows the existence of significant differences between family and other companies. Therefore, it is advisable to look for the specifics and, as a consequence, potential sources of competitiveness in specific markets, of which the tourist market is important.

En Mexico se considera introducir un nuevo sistema de radio, la radio sonora digital (Digital Audio Broadcasting: DAB). Ya se han hecho primeras pruebas con el sistema de un consorcio europeo (aleman-frances-holandes-britanico), el "Eureka 147", en la Ciudad de Mexico en 1993. Este sistema es considerado como el mas avanzado tecnologicamente. Pero no obstante el futuro de la radio sonora digital en Mexico parace incierto, argumenta el articulo: Ya que los EEUU rechazan implementar el sistema europeo, en Mexico se esta discutiendo las desventajas que traeria consigo la introduccion de un sistema de radio diferente al del vecino poderoso en el Norte. De toda manera el autor pronostica que en 1995 se decidira definitivamente que sistema va a ser implementado en Mexico. (DÜI-Lbr)

Waterborne disease is estimated to cause about 10% of all diseases worldwide. However, related risk perceptions are not well understood, particularly in the developing world where waterborne disease is an enormous problem. We focus on understanding risk perceptions related to these issues in a region within northern Mexico. Our findings show how waterborne disease problems and solutions are understood in eight small communities along a highly contaminated river system. We found major differences in risk perceptions between health professionals, government officials, and lay citizens. Health professionals believed that a high level of human‐waste‐related risk existed within the region. Few officials and lay citizens shared this belief. In addition, few officials and lay citizens were aware of poor wastewater‐management‐related disease outbreaks and water contamination. Finally, aside from health professionals, a few interviewees understood the importance of basic hygiene and water treatment measures that could help to prevent disease. Our results add to the literature on environmentally‐related risk perceptions in the developing world. We discuss recommendations for improving future human‐wastewater‐related risk communication within the region.