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The variety of tasks of segmentation and conditions of markets formation generated a variety of methods of segmentation. The aim of the article is to create a scientific guide in the space of modern methods and tools for consumer markets segmenting. Among the methods of segmentation the most powerful tools are methods of multivariate data classification. The article discusses different approaches for constructing multivariate classification algorithms. During the study of socio-economic systems, the vast majority of events are not measured directly (mental abilities, personality traits, tolerance, competence, mobility, political beliefs, etc.). In such cases it is advisable to use the latent pattern or latent structural analysis. In the practice of segmentation we often have to deal with qualitative data. Processing qualitative data is based on the principles of typologies, which are embodied in computer technology. The use of a combination of qualitative and quantitative methods is often the best solution to the problem of market segmentation. DOI:10.5901/mjss.2015.v6n5p367

This paper examines two types of relationships that consumers form around brands. First there are direct brand and consumer relationships, while the second are the links that a consumer develops with other consumers around brands. This includes brand communities, brand tribes and brand sub-cultures.

Purpose
The purpose of this paper is to segment the Australian organic food consumer market.


Design/methodology/approach
A nationwide online survey was conducted for collecting data about the Australian organic food consumer market. Various statistical techniques were used for analyzing the data and identifying market segments.


Findings
The key market segmentation variables that significantly characterize the Australian organic food consumer market include age, income, education, metro/city-vs-rural/region, purchase frequency, weekly expenditure, consumption period, retail outlets, perceived values, self-image, and perceptions about organic foods.


Originality/value
Australia, like many other countries, is an emerging market for the organically produced and marketed food products. The current review unfolds the fact that there are limited studies in market segmentation, and no study in the Australian context, in particular. The current paper contributes to the organic food market segmentation literature and provides several implications for market segmentation strategy.

This paper examines the aspects of changes in China's consumer market since the mid-1980s. By comparing urban and rural residents' expenditures, I find that the rural consumer market has exhibited extraordinary growth. Over the past decade, the consumption growth rate and average propensity to consume by rural residents have surpassed those of their urban counterparts, with the former's consumption patterns becoming increasingly similar to the latter's. Such a phenomenon prevails in rural areas which neighbor secondand third-tier cities where urbanization is progressing rapidly. These findings imply that Korean companies need to diversify their export goods in line with China's expanding rural markets while further differentiating their product composition to satisfy the heterogeneous demands in urban areas. With regard to the government, efforts must be made to strengthen the export cooperative system so that it targets not only urban but also rural markets in China.