The increasing HIV-AIDS with some cases in 2014 make be concerned by local governement, NGOs and people in Malang. The volunteers are the backbone in the process of preventing the wider of HIV-AIDS. The method that is used by volunteers are the Behavior Change Communication (BCC) program as a method to persuade people who are injected HIV-AIDS and people who has high risk in HIV-AIDS. Furthermore, the BCC is also a method to promote the importantce of having save sex in order to avoid being injected by HIV-AIDS. Allave purpose to decrease and prevent HIV-AIDS di Malang.The volunters are the actors in BCC program so they need high skill to employ BCC as tool for persuasive people with HIV-AIDS (ODHA) or high risk of HIV-AIDS (RESTI) to have save sex. Hence, the research have purpose to identify and evaluate how strategy the volunter and institution in improving capacity building through workhop, periodictly meeting, improving mass media and application BCC based on situation and social setting from ODHA and RESTI as significance group. This research use mixed method: quantitative and qualitative methods. This research show that capacity building toward volunteer is complited during recruitment and conducting program. Capacity building is conducted by some institutions: NGOs, fundings and government. Besides, BCC is effective for preventing HIV-AIDS which save sex is conducted by RESTI as adopters group.
This article discusses the behavioral change communications used during COVID-19. The pandemic left its impact not only on people's health, but also on people's lifestyles and daily behavior, creating a "new normal". The concept of "new normal" is used today in the context of COVID-19: what used to be abnormal and unacceptable is now becoming commonplace. Changing the behavioral norms is at the core of fighting the pandemic, which includes building skills, capacity and motivation. Once the barriers to behavior change are identified, it is possible to ensure the desired behavioral change. The scientifically studied behavior change methods include a range of approaches, from education to role modeling. One of the most difficult obstacles to overcome is social stereotypes. The main goals of the behavior change strategy during the COVID-19 pandemic were to contribute to the dissemination of anti-pandemic rules and increase of the vaccination level. In the context of behavioral change communications, experts argued that there is still no clearly proven effective treatment for the coronavirus; the only way to reduce deaths is vaccination. The analysis of measures taken to promote the vaccination process in Armenia shows that some of them were repressive; instead of overcoming stereotypes and reinforcing positive experiences, the vaccination became a means of avoiding economic harm, the emotional context of fear was used instead of positive emotions.
The Lao People's Democratic Republic (Lao PDR) has experienced rapid and significant economic growth over the past decade. However, poor nutritional outcomes remain a concern. Rates of childhood undernutrition are particularly high in remote, rural, and upland areas. Media have the potential to play an important role in shaping health and nutrition–related behaviors and practices as well as in promoting sociocultural and economic development that might contribute to improved nutritional outcomes. This report presents the results of a media audit (MA) that was conducted to inform the development and production of mass media advocacy and communication strategies and materials with a focus on maternal and child health and nutrition that would reach the most people from the poorest communities in northern Lao PDR. Making more people aware of useful information, essential services and products and influencing them to use these effectively is the ultimate goal of mass media campaigns, and the MA measures the potential effectiveness of media efforts to reach this goal. The effectiveness of communication channels to deliver health and nutrition messages to target beneficiaries to ensure maximum reach and uptake can be viewed in terms of preferences, satisfaction, and trust. Overall, the four most accessed media channels for receiving information among communities in the study areas were village announcements, mobile phones, television, and out-of-home (OOH) media. Of the accessed media channels, the top three most preferred channels were village announcements (40 percent), television (26 percent), and mobile phones (19 percent). In terms of trust, village announcements were the most trusted source of information (64 percent), followed by mobile phones (14 percent) and television (11 percent). Hence of all the media channels, village announcements are the most preferred, have the most satisfied users, and are the most trusted source of information in study communities from four provinces in Lao PDR with some of the highest burden of childhood undernutrition.