Suchergebnisse

Reprinted in: Africa Rept 10:15-20 Jl '65.

2 kinds of communication of information are distinguished: information, in which the audience accepts itself as being subordinate to the communicator, & persuasion, in which the audience considers itself to be equal to the communicator. Further, pol'al communications presented in a form designed to bring about the compliance of those to whom it is directed (decision) may be differentiated from pol'al communication designed to affect the att's of parties whose free choice determines the form that the pol'al system takes (policy). Policy statements represent the reaction of pol'al actors to their environment, politics being the sum total of activities involved in the acquisition & retention of public office & the pol'al environment being the conditions that affect such activities. 'Decisions presented in a way which maintains or increases the pol'al support of the decision-makers amounts to good policy.' The effect of decision on policy is to render it unstable; pol'al statements must be modified to meet the new conditions of the pol'al environment. I. Taviss.