Suchergebnisse

In reflecting on third-person effect research published since 1983, several facts became clear: (1) the third-person effect -- the tendency to overestimate the impact of media messages on other people -- is a more complex phenomenon than initially supposed since it is not a manifestation of a single psychological tendency, but a complex reaction that varies by type of communication, characteristics of the individual, & social context; & (2) the effect is of greater theoretical significance than initially suspected, since communication need not directly affect opinions to exert influence on the public opinion process. Moreover, study of the third-person effect is just as likely to contribute to more general theories of communication as other approaches. 8 References. M. Maguire