The Internationalization of Public Opinion Research

In: Public opinion quarterly: journal of the American Association for Public Opinion Research, Band 51, Heft 4

Abstract

In modern society, the long tradition of interest in PO has been institutionalized in the form of polls. George Gallup played a major role in this process, especially in the internationalization of polling. The current state of polling in other countries is considered, with emphasis on Eastern Europe. 7 References. W. H. Stoddard