Medienstrategien sozialer Bewegungen

In: Neue soziale Bewegungen: Forschungsjournal, Band 16, Heft 1, S. 7-13

Abstract

Rucht analyzes movements' strategies of dealing with mass media. He compares the student movement, the new social movements, & the globalization-critical movement. Overall he finds not a symbiotic relationship but a situation marked by inequality: the movements need media attention but the media do not need movements. His advice for movements is to support their own media infrastructure. Adapted from the source document.