Sister style: the politics of appearance for Black women political elites

In: Oxford scholarship online

Abstract

Nadia E. Brown and Danielle Casarez Lemi argue that Black women's political experience and the way that voters evaluate them is shaped overtly by their skin tone and hair texture, with hair being a particular point of scrutiny. They ask what the politics of appearance for Black women mean for Black women politicians and Black voters, and how expectations about self-presentation differ for Black women versus Black men, White men, and White women. Brown and Lemi base their argument, in part, on focus groups with Black women candidates and elected officials, and show that there are generational differences that determine what sorts of styles Black women choose to adopt and to what extent they change their physical appearance based on external expectations.