Buch(gedruckt)2018
Marketing techniques for financial inclusion and development
In: Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
In: Premier reference source
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Abstract
This book fills the gap as to how better could the financial inclusion initiatives be marketed so that better financial participation could be achieved. It explores how banks across developing countries have been mandated to adopt financial inclusion activities which have used their significant and scarce resources thereby effecting their profitability.
Verfügbarkeit
Themen
Sprachen
Englisch
Verlag
Business Science Reference
ISBN
Seiten
xx, 311 Seiten
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