The global business environment: challenges and responsibilities

Offering an accessible and engaging introduction to the business environment this new edition of Janet Morrison's highly successful textbook explores the economic, political, social, legal, cultural and technological dimensions that affect businesses. Includes new coverage of emerging economies and the 2008 economic crisis

"This book offers an accessible and engaging introduction to the business environment, covering the economic, political, social, legal, cultural, technological and financial dimensions to provide a comprehensive overview of the global environment within which businesses operate"--