Food and wine events in Europe: a stakeholder approach

1. The importance of a stakeholder approach to investigate (and plan) food and wine events : research issues from a European perspective / Cristina Santini and Alessio Cavicchi -- 2. Food and wine events in Europe and the New World : a comparison / Steve Charters and Richard Mitchell -- 3. Food and wine events as permanent institutions / Donald Getz -- 4. Culture and authenticity in food and wine events / Alan Clarke -- 5. Food and wine events : a driver of local economic development / Jean-Guillaume Ditter -- 6. Food and wine events in the context of an ultra-peripheral wine region : the case of FIVIPAL in La Palma Island, Spain / Abel Alonso and Alessandro Bressan -- 7. Expanding the scope of traditional rural products through events, tourism and hospitality : a preliminary case study of Italy's GirOlio / Abel Duarte Alonso and Alessandro Bressan -- 8. Running, walking, wining and dining in the Chianti countryside : the development of an active eno-gastronomic event and the changing role of the stakeholders / Giovanna Bertella -- 9. Business-to-business service quality assessment in professional wine events : the case of Vinitaly / Roberta Capitello. [et al.] -- 10. Eurochocolate : an instrument of valorization for Perugia and its territory / Biancamaria Torquati. [et al.] -- 11. If Jesus had lived now, he would have attended the Gladmatfestivalen (The Stavanger Food Festival) / Reidar Johan Mykletun -- 12. Food and wine events in Sardinia : the role and performance of institutions and local governments in the 'Sardinian young wines exhibition' / Graziella Benedetto and Gian Luigi Corinto -- 13. Food festivals as purpose-created tourism attractions and their impact on destination branding : lessons learned from the development of a regional food festival in Bulgaria / Miroslava Dimitrova and Ivelina Yoveva -- 14. Promoting local? Developing sustainable local food and drink supply networks within destination development / Claire Haven-Tang -- 15. Interest in food events : some insights from Swedish consumers -- 16. The drink driving dilemma in connection with food and wine events : a cross-national evaluation of best-practice solutions from the generation Y's point of view / Albert Stockl. [et al.] -- 17. Conclusion : issues still left on the "table" / Cristina Santini and Alessio Cavicchi.

Food and wine events have gained popularity internationally. Their importance in local economic development has grown, especially in Europe, as they are seen as a source of income for local economic systems, a way for creating new job positions and effective tools for promoting and increasing typical product awareness and demand.This book for the first time illustrates the positive and negative impacts of food and wine events from a stakeholder perspective by highlighting several critical aspects such as: (1) advantages and disadvantages of food and wine events; (2) best practice adoption for