Buch(elektronisch)2013

Social media in the public sector: a guide to participation, collaboration, and transparency in the networked world

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Abstract

Grounded in solid research, Social Media in the Public Sector explores the myriad uses of social media in the public sector and combines existing practices with theories of public administration, networked governance, and information management. Comprehensive in scope, the book includes best practices, the strategic, managerial, administrative, and procedural aspects of using social media, and explains the theoretical dimensions of how social behavior affects the adoption of social media technologies.Praise for Social Media in the Public Sector"Mergel has produced a foundational work that combines the best kind of scholarship with shoe-leather reporting and anthropology that highlights the debates that government agencies are struggling to resolve and the fruits of their efforts as they embrace the social media revolution. Social Media in the Public Sector is a first and sets a high standard against which subsequent analysis will be measured."-Lee Rainie, director, Pew Research Center's Internet & American Life Project"Mergel is an award-winning author who again wields her story skills in this book. She excels in explaining in concrete, practical terms how government managers can use social media to serve the public. Her book puts years of research into one handy guide. It's practical. It's readable. And it's an essential read."-John M. Kamensky, senior fellow, IBM Center for The Business of Government"Mergel moves beyond the hype with detailed, comprehensive research on social media technologies, use, management, and policies in government. This book should be required reading for researchers and public managers alike." -Jane Fountain, professor and director, National Center for Digital Government, University of Massachusetts Amherst"Comprehensive and compelling, Social Media in the Public Sector makes the case that to achieve Government 2.0, agencies must first adopt Web 2.0 social technologies. Mergel explains both how and why in this contemporary study of traditional institutions adopting and adapting to new technologies."-Beth Simone Noveck, United States Deputy Chief Technology Officer (2009-2011)

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Buch(gedruckt)#12013

Social media in the public sector: Field Guide : Designing and implementing strategies and policies

Mergel, Ines

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Buch(elektronisch)#22012

Social media in the public sector field guide: designing and implementing strategies and policies

Mergel, Ines; Greeves, Bill

This hands-on practical guide (and companion to the Social Media in the Public Sector) offers a ready-to-use reference to help readers move smoothly through the development and deployment of effective new media strategies and policies within their own organizations. The book is filled with illustrative examples, screenshots, diagrams and graphics. Written to be engaging and accessible, the guide has minimal technical jargon, acronyms or "govspeak". The guidebook includes case studies in the words of those who have implemented new media strategies and an accompanying community-driven website wi