Persuasive communication and drug abuse prevention

In: Routledge communication series

Abstract

The history of drug abuse prevention campaigns suggests limitations in producing measurable changes in behavior. In the past, there was concern over the possibility of such publicity actually encouraging interest in drug use, rather than discouraging such behavior. Although little or no scientifically sound empirical evidence has been found to support such a view, several social science textbooks still refer to this as something of which to be wary. Reviews of early research appear to indicate inadequate methods and a lack of rigor in theory testing. In recent years, however, research in co

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Persuasive communication and drug abuse prevention

In: Communication

Donohew, Lewis

Donohew, Lewis

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