The practice of innovation: design in process

In: Journal of business strategy 30/2-3

Abstract

There is a great deal of energetic discussion about why design innovation has become critical for the success and growth of businesses today and experts in business management are discussing ways to think about design as a key strategic advantage. This e-book brings together experts from many fields to discuss how design innovation can be successfully practiced through adopting formalized design processes. The papers come from innovators in fields as diverse as healthcare, digital products, software, telecommunications, space planning, web services, city planning, and education