The financial services marketing handbook: tactics and techniques that produce results

In: Financial series

Abstract

The financial industry is under intense pressure to improve profits, retain high-value clients, and maintain brand equity--without straining budgets. The Financial Services Marketing Handbook, Second Edition gives sales and marketing professionals the information they need to stretch more value from each marketing dollar.The Second Edition includes updated case studies and charts. This new edition looks at important topics in the industry such as: Real time monitoring of conversations (e.g., Twitter and Facebook) and the impact on branding and positioning; New info on landing pages, e-mail success factors; Behavioral economics to psychology of money and budgeting.

Weitere Versionen:

Buch(gedruckt)#12004

The financial services marketing handbook: tactics and techniques that produce results

Ehrlich, Evelyn

Ehrlich, Evelyn

Verfügbarkeit an Ihrem Standort wird überprüft

Dieses Buch ist auch in Ihrer Bibliothek verfügbar:

Exportieren