In: Series in political psychology
Values are fundamental to political attitudes. Ideals like freedom, equality, democracy, and fairness give us standards to judge whether conditions are good or bad and whether policy solutions are preferable or detrimental. 'Political Persuasion' examines how partisan communicators recruit social and political values to persuade the public to support their positions on controversial issues, making it one weapon in the arsenal that communicators and political entrepreneurs deploy to shape public opinion
In: Series in Political Psychology Series
This book examines the tactics of value recruitment through case studies in educational and environmental politics. By presenting interviews with activists and policymakers and numerous novel experiments, Thomas E. Nelson demonstrates the strategy behind value recruitment and how it shapes our political attitudes.
In: Series in political psychology
"I took a trip to Yellowstone National Park in January of 2008, and returned with a souvenir: a yellow pin, resembling a campaign button, with the message, "GREEN UP WEST YELLOWSTONE" in bold green letters. It was given to me, not by one of the many representatives of environmental groups I met, but by Marysue Costello, the past president of the West Yellowstone, Montana, Chamber of Commerce, and an ardent opponent of the campaign to ban snowmobiling in Yellowstone Park. The pin, Costello told me, was part of an effort organized by the chamber to improve West Yellowstone's environmental quality. The effort demonstrated, Costello told me, that everyone in West Yellowstone, including conservative"--
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