Book(electronic)2024

Consumer Nationalism in China: Examining Its Critical Impact on Multinational Businesses

In: China in the 21st Century Series

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Abstract

This book will be the first book that systematically analyzes the different waves of consumer nationalism in China, the types of its nationalistic consumer actions, and the critical impact of the new wave which has increased the possibility of a consumer base that could turn hostile at any moment.

Languages

English

Publisher

Anthem Press

ISBN

9781839982873

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