The influencer industry: the quest for authenticity on social media
Cover -- Contents -- List of Illustrations -- Acknowledgments -- Introduction -- 1. Groundwork -- 2. Setting the Terms for a Transactional Industry -- 3. Making Influence Efficient -- 4. Revealing and Repositioning the Machinations of Influence -- 5. The Industry Becomes Boundaryless -- 6. The Cost of Being Real -- Appendix -- Notes -- References -- Index