Social TV: multi-screen content and ephemeral culture

Introduction: best photo ever -- From TGIF to #TGIT: simulated liveness and flow in Shondaland -- Immerse yourself deeper: building AMC's multi-screen storyworld -- Rewarding viewing: check-ins and social productivity -- "Great shows, thanks to YOU": fansourcing and legitimization in Amazon's pilot season -- "It's what connects us": HBO and platform authenticity on Twitter -- Conclusion: everyday ephemeral content.