In: Publications of the Institute of Archaeology, University College London
1. Introduction : commodity branding in archaeological and anthropological perspectives / David Wengrow -- 2. Making and marking relationships : Bronze Age brandings and Mediterranean commodities / Andrew Bevan -- 3. The work of an Istanbulite imitasyoncu / Magdalena Craciun -- 4. The attribution of authenticity to "real" and "fake" branded commodities in Brazil and China / Rosana Pinheiro-Machado -- 5. The real one : western brands and competing notions of authenticity in socialist Hungary / Ferenc Hammer -- 6. Royal branding and the techniques of the body, the self, and power in west Cameroon / Jean-Pierre Warnier -- 7. Commodities, brands, and village economies in the classic Maya lowlands / Jason Yaeger -- 8. Lincoln Green and real Dutch Java prints : cloth selvedges as brands in international trade / Gracia Clark -- 9. Of marks, prints, pots and becherovka : freemasons branding in early modern Europe? / Marcos Martinon-Torres -- 10. The second-hand brand : liquid assets and borrowed goods / Alison J. Clarke.
In: Publications of the Institute of Archaeology, University College London
In: Publications of the Institute of Archaeology, University College London
Introduction : commodity branding in archaeological and anthropological perspectives / David Wengrow -- Making and marking relationships : Bronze Age brandings and Mediterranean commodities / Andrew Bevan -- The work of an Istanbulite imitasyoncu / Magdalena Crăciun -- The attribution of authenticity to "real" and "fake" branded commodities in Brazil and China / Rosana Pinheiro-Machado -- The real one : western brands and competing notions of authenticity in socialist Hungary / Ferenc Hammer -- Royal branding and the techniques of the body, the self, and power in west Cameroon / Jean-Pierre Warnier -- Commodities, brands, and village economies in the classic Maya lowlands / Jason Yaeger -- Lincoln Green and real Dutch Java prints : cloth selvedges as brands in international trade / Gracia Clark -- Of marks, prints, pots and becherovka : freemasons branding in early modern Europe? / Marcos Martinón-Torres -- The second-hand brand : liquid assets and borrowed goods / Alison J. Clarke.
In: Publications of the Institue of Archaeology, University College London
Commodity branding did not emerge with contemporary global capitalism. In fact, the authors of this volume show that the cultural history of branding stretches back to the beginnings of urban life in the ancient Near East and Egypt, and can be found in various permutations in places as diverse as the Bronze Age Mediterranean and Early Modern Europe. What the contributions in this volume also vividly document, both in past social contexts and recent ones as diverse as the kingdoms of Cameroon, Socialist Hungary or online EBay auctions, is the need to understand branded commodities as part of a
In: UNIV COL LONDON INST ARCH PUB
In: Publications of the Institue of Archaeology, University College London
In: UCL Institute of Archaeology Publications v.55
Commodity branding did not emerge with contemporary global capitalism. In fact, the authors of this volume show that the cultural history of branding stretches back to the beginnings of urban life in the ancient Near East and Egypt, and can be found in various permutations in places as diverse as the Bronze Age Mediterranean and Early Modern Europe. What the contributions in this volume also vividly document, both in past social contexts and recent ones as diverse as the kingdoms of Cameroon, Socialist Hungary or online eBay auctions, is the need to understand branded commodities as part
In: Publications of the Institute of Archaeology, University College London
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