Economics: A Complete Guide for Business

Abstract

Intro -- _GoBack -- Preface -- Preface to Markets for Managers -- Introduction -- Incentives Matter -- 1.1 Managerial individualism -- 1.2 Demand curves -- 1.3 Elasticity -- Cost and Choice -- 2.1 Opportunity cost -- 2.2 Diminishing marginal returns -- 2.3 Economies of scale -- 2.4 Cost vs. waste -- Market Exchange -- 3.1 Market equilibrium -- 3.2 Comparative statics -- 3.3 Auctions -- 3.4 Information economics -- Prices and Economic Calculation -- 4.1 Entrepreneurship -- 4.2 The firm -- 4.3 Price discrimination -- 4.4 The knowledge problem -- 4.5 Internal markets -- Competition and the Market Process -- 5.1 Market concentration -- 5.2 Collusion -- 5.3 Platforms -- 5.4 Market contestability -- 5.5 Monopoly power -- Capital Theory and Recalculation -- 6.1 Microclimate -- 6.2 Unemployment -- 6.3 Recalculation -- 6.4 Business plan ecology -- Public Finance -- 7.1 Taxation -- 7.2 Bonds -- 7.3 Banking -- 7.4 Saving -- 7.5 National income accounting -- 7.6 Real business cycles -- Monetary Theory -- 8.1 Inflation -- 8.2 Monetary policy -- 8.3 Monetary regimes -- 8.4 Macroeconomic fluctuations -- Fiscal Policy -- 9.1 The Great Depression -- 9.2 Fiscal stimulus -- 9.3 Austerity -- 9.4 Laissez-faire -- 9.5 The Phillips curve -- International Economics -- 10.1 Globalization and trade theory -- 10.2 Balance of payments -- 10.3 Foreign exchange markets -- 10.4 Currency regimes -- Behavioural Economics -- 11.1 Behavioural anomalies -- 11.2 Market efficiency -- Global Prosperity -- 12.1 Growth theory -- 12.2 Happiness -- 12.3 Economic freedom -- 12.4 Public Choice theory -- 12.5 Transition economics -- References -- Index -- Blank Page.