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Cover; Half Title; Title Page; Copyright Page; Dedication; Table of Contents; Media language; 1 Semiotics: Roland Barthes; Concept 1: denotation and connotation; Concept 2: the media's ideological effect; 2 Structuralism: Claude Lévi-Strauss; Concept 1: binary oppositions; Concept 2: binary oppositions and ideological significance; 3 Narratology: Tzvetan Todorov; Concept 1: the three act ideal; Concept 2: the ideological effects of story structure; 4 Genre theory: Steve Neale; Concept 1: repetition and difference; Concept 2: industry effects on genre-driven content
Cover -- Half Title -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- Media language -- 1 Semiotics: Roland Barthes -- Concept 1: denotation and connotation -- Concept 2: the media's ideological effect -- 2 Structuralism: Claude Lévi-Strauss -- Concept 1: binary oppositions -- Concept 2: binary oppositions and ideological significance -- 3 Narratology: Tzvetan Todorov -- Concept 1: the three act ideal -- Concept 2: the ideological effects of story structure -- 4 Genre theory: Steve Neale -- Concept 1: repetition and difference -- Concept 2: industry effects on genre-driven content -- 5 Postmodernism: Jean Baudrillard -- Key concept: the real and the hyperreal -- Media representation -- 6 Representation: Stuart Hall -- Concept 1: media representation processes -- Concept 2: stereotypes and power -- 7 Postcolonial theory: Paul Gilroy -- Concept 1: racial binaries, otherness and civilisationism -- Concept 2: the legacy of Empire and British identity -- 8 Feminist theory: Liesbet van Zoonen -- Concept 1: the female body as spectacle -- Concept 2: masculinity in the media -- 9 Intersectionality: bell hooks -- Concept 1: interconnected oppression -- Concept 2: hooks' call to action -- 10 Gender as performance: Judith Butler -- Concept 1: gendered identities are constructed through repetition and ritual -- Concept 2: gender subversion and gendered hierarchies -- 11 Media and identity: David Gauntlett -- Concept 1: traditional and post-traditional media consumption -- Concept 2: reflexive identity construction -- Media industries -- 12 Ownership effects: James Curran and Jean Seaton -- Concept 1: media concentration -- Concept 2: effects of concentration on media content -- Concept 3: diverse ownership creates diverse products -- 13 Regulation: Sonia Livingstone and Peter Lunt.
Englisch
Routledge
0429625286, 9780429625282, 9780429628566, 0429626924, 0429032242, 9780429626920, 9780429032240, 0429628560
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