Buch(elektronisch)#12006
The business of culture: strategic perspectives on entertainment and media
In: Series in Organization and Management
In: Organization and Management Ser
Concerns the management of creativity and innovation. This book provides serious analysis of the cultural industries - media, entertainment, film, music, and the arts -from a business perspective. It covers as many industries as possible from many different perspectives. It is a useful primer on cultural industries for students and scholars