Marketing national parks for sustainable tourism

Frontmatter -- Contents -- Case Studies -- Tables and Figures -- 1. An Environmental Context for Sustainable National Park Marketing -- 2. Mainstream to Alternative Tourism Marketing -- 3. Sustainable Tourism Marketing – A Wicked Policy Challenge for Park Managers -- 4. Approaches to Marketing Ephemeral Tourist Experiences -- 5. The Multifaceted Rural, Power and the Marketing of Culture through Interpretation -- 6. Tragedy of the Commons or Solution for the Commons -- References -- Index

This book offers a comprehensive overview of the key principles and challenges involved in tourism marketing in a national park context. It provides a framework to apply marketing principles to inform practices and guide the sustainable management of national parks and protected areas