The Story of Nintendo
In: The Business of High Tech Ser
Cover -- Title -- Copyright -- Contents -- Chapter 1 Nintendo Rules the World! -- Chapter 2 Seizing the Opportunity -- Chapter 3 From Playing Cards to Electronics -- Chapter 4 Building a Reputation for Fun -- Chapter 5 The Game Boy Arrives! -- Chapter 6 The Battle for Your Living Room -- Chapter 7 The Business of Games Creation -- Chapter 8 Expanding the Games Market -- Chapter 9 Mario - a Superstar for 30 years! -- Chapter 10 Games the Whole Family Can Play -- Chapter 11 Games for Everyday Life -- Chapter 12 Making Plans for the Future -- Invent a New Nintendo game! -- SWOT Analysis -- Do You have What It takes to Work at Nintendo? -- Glossary -- For More Information -- For Further Reading -- Index