Future first: how successful leaders turn innovation challenges into new value frontiers

Abstract

Introduction: winning at the value frontier of the future -- The power to change everything -- Embracing our biggest innovation challenges -- Selecting the future with big questions -- Free your mindset -- Future-proofing your leadership -- Building future first DNA into Etsy, Apple, and Nike -- The value of future first talent strategies -- Multiplying your impact through ecosystem partnerships -- Epilogue: future first in the era of backwards politics