Authenticity guaranteed: masculinity and the rhetoric of anti-consumerism in American culture

Fantasies of Authenticity: Masculinity, feminization, and anti-consumerist critique -- Authentic individuals and organization men: Masculine protest in the 1950s -- Shopping for the real: Anti-consumerism and the gender politics of postmodern critique - The Real Deal: Fighting the feminizations of consumer culture - To shop or not to shop: Consumerist anti-consumerism and the production of guilty pleasure - Coda - Notes -- Works Cited - Index.

Cover -- Title Page -- Copyright -- Contents -- Dedication -- Preface -- Introduction -- Chapter 1. Fantasies of Authenticity: Masculinity, Feminization, and Anti-Consumerist Critique -- Chapter 2. Authentic Individuals and Organization Men: Masculine Protest in the 1950s -- Chapter 3. Shopping for the Real: Anti-Consumerism and the Gender Politics of Postmodern Critique -- Chapter 4. The Real Deal: Fighting the Feminizations of Consumer Culture -- Chapter 5. To Shop or not to Shop: Consumerist Anti-Consumerism and the Production of Guilty Pleasure -- Coda -- Notes -- Works Cited -- Index -- Back Cover.