The swing voter in American politics

The ?swing voter? occupies a cherished place in American political lore. Candidates court swing voters, consultants target them, and pundits speculate constantly on which way they will lean. But nobody has adequately defined them as a group. What exactly is a swing voter? No one really seems to know.The Swing Voter in American Politics fills this conceptual gap. The book brings political scientists and pollsters together to answer four basic questions: What is a swing voter? How can analysts use survey data to identify swing voters? How do swing voters differ?if at all?from the rest of the ele

"Fills conceptual gap concerning the swing voter. Answers four questions: What is a swing voter? How to identify them? Do they differ from the rest of the electorate? What is their role? Presents a picture of this key political group, tracking them across six decades of national and local elections"--Provided by publisher