Digitalizing Tourism and Interactive Navigation: A Case Study of Pakistan

In: Journal of Asian development studies, Band 13, Heft 1, S. 547-566

Open Access

Abstract

The emergence of technology-driven tourism is transforming Pakistan's economic landscape, prompting a detailed examination to improve tourist experiences and streamline tour planning. This study introduces a customized application framework and User Interface (UI) design to assist tourists in effortlessly locating accommodations, dining options, attractions, and leisure spots while exploring Pakistan's diverse demographic appeal. Through a structured questionnaire merging Information Technology (IT) and Pakistan's tourism industry, primary data is meticulously analyzed, revealing the pivotal role of digitization and innovation in enhancing ongoing tourism events. Descriptive and correlational analyses highlight the widespread preference among tourists for using mobile applications and social media platforms for vacation planning, with a notable 62.4% of male respondents among 398 participants. Using insights utilizing from the survey, interactive maps provide comprehensive information on tourist locales, historical contexts, imagery, and transit routes, thereby enriching navigation experiences. This research's significance lies in its potential to revolutionize Pakistan's tourism sector through digitization and interactive navigation, enabling the country to leverage its rich cultural heritage and diverse attractions to attract a broader range of visitors. Through the development of user-friendly applications and initiatives, Pakistan can enhance its economic outlook and promote sustainable tourism practices, ensuring long-term viability and inclusivity within the industry.