Media Capture Theory: A Paradigm Shift?
In: Central european journal of communication: the official journal of the Polish Communication Association, Volume 17, Issue 2(36), p. 238-246
Abstract
Abstract: This paper consists of three parts. First, it suggests that a paradigm shift has taken place in political communication, as the advent of social media allows political elites to assert and frame their agendas in more efficient and economical ways than the capture of legacy media. In consequence, a paradigm shift is taking place in media studies as well: because traditional media capture theory does no longer fully account for contemporary media/politics interactions, media systems scholars now study the effects of disintermediation on media and political landscapes. Then this paper returns to traditional media capture theory and discusses some definitional issues. Finally, it recalls how party colonization of the media, a version of media capture theory, accounted for the deficit of media freedom in the former communist countries a decade ago.
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