Iconic image clusters: Significance, structure, and analysis

In: Studies in communication sciences: journal of the Swiss Association of Communication and Media Research, Band 24, Heft 1

Open Access

Abstract

This paper explores the phenomenon of iconic image clusters and presents a method for analyzing them. It specifically focuses on compiling individual images into extensive image clusters, such as weblogs, photo series, or image galleries. The analytical interest in this topic is based on the assumption that the compilation and presentation of images are independent means of expression and presentation in visual media. Iconic image clusters can emphasize thematic aspects, highlight contrasts, create styles, or provide visual evidence. In other words, iconic image clusters reflect several communicative possibilities that arise from the technical reproducibility of images. Iconic image clusters belong to the subclass of contemporary hypertext / hyperimage phenomena in media theory and are manifestations of the human ability to generate meaning through relations of similarity and difference in communication theory. This article addresses how iconic image clusters can be analyzed validly. It discusses the communicative structure and functioning of such clusters and proposes a procedure for their analysis. The proposed method is illustrated with examples, including a photographic weblog.