Classical music in the new millennium: Return of philantropy

In: Zbornik Matice Srpske za društvene nauke: Proceedings for social sciences, Heft 147, S. 323-336

Abstract

Artists need economic base and financial support, either by individuals,
corporations, non-profit organizations or government institutions. Investing
in culture implies the provision of natural and human resources for artists
and cultural institutions, in order to achieve, in return, certain counter
services - generally improving the image. Those who want to influence the
world must offer to the society something healing and positive, such as
culture and art. These contribute to the vitality and mental health of
society in finding the sense of identity and the meaning of life in turbulent
times. Thus the benefactor eternalizes his name for future generations while
artists sometimes become a living advertisement of their patrons or sponsors.
In 2011, Ministry of Serbian Culture established the "Golden Wreath" award
for the contribution to the development of Serbian culture through
sponsorship and donations. This is the ideal form of support for the
existence and development of arts and classical music in Serbia.