The sustainable development of enterprises in Poland during the war in Ukraine geopolitical and socio-economic crises – PESTEL and SWOT analysis

In: Optimum: economic studies, Heft 4(114), S. 189-202

Abstract

Purpose – The paper's main aim is to discuss opportunities and threats to the sustainable development of enterprises in Poland in the era of geopolitical and socio-economic crises connected with the war in Ukraine. Research method – The main research hypothesis is as follows: "Sustainable development is a chance for enterprises that want to meet market challenges and build their competitive position during geopolitical crises". Implementing the research goal required a retrospective and critical review of selected Polish and English-language literature and the PESTEL analysis. The publication's review was based on the Scopus, Web of Science and BazEkon databases. Results – The results of the analysis indicate that sustainable development eliminates negative phenomena in crises, prevents the degradation of the natural environment, supports social inclusion and integrates the organisation and management of economic entities. Originality / value / implications / recommendations – The added value of the paper is the use of the PESTEL and SWOT tools to assess the prospects for sustainable development of enterprises. The research results are original, up-to-date and important for the theory and business practice. Therefore, business managers should implement tasks for sustainable development, and state authorities should create conditions to support green initiatives.