Visualizing teens and technology: A social semiotic analysis of stock photography and news media imagery

In: New media & society: an international and interdisciplinary forum for the examination of the social dynamics of media and information change, Band 22, Heft 3, S. 528-549

Abstract

Previous research on verbal representations shows how the news media consistently depicts young people's uses of digital media in a narrow, negative light. In this article, we present an innovative methodology for demonstrating how young people and their digital practices are visually depicted. We focus on stock photography produced by the commercial image banks which source the news media with much of its imagery. Following an indicative analysis of news media images, we present a social semiotic analysis (grounded also in a descriptive content analysis) of a dataset of 600 stock photos top-sliced from three major image banks. By pinpointing dominant representational, compositional and interpersonal meanings, we show how image banks and, in turn, the news media produce a rather pessimistic metadiscursive framing of 'teens and technology'. These influential visualizations are often reductionistic – consistently centering technologies over relationships; they are also problematic in, for example, their inexplicably gendered and classist assumptions.