How a Farm Paper Uses Research in Journalism

In: Journalism quarterly, Band 33, Heft 2, S. 175-262

Abstract

Since 1938 Wallaces' Farmer and Iowa Homestead has been polling Iowa farm people to discover farm attitudes on questions of current interest and to find out what subscribers were reading or not reading. An analysis of the benefits of this editorial research is presented by the long-time editor of the paper.