Storytelling: An Informal Mechanism of Accountability for Voluntary Organizations

In: Nonprofit and voluntary sector quarterly: journal of the Association for Research on Nonprofit Organizations and Voluntary Action, Band 42, Heft 5, S. 902-922

Abstract

Using observations, interviews, and archival research of an organization that coordinates the annual Burning Man event, I argue that storytelling is a mechanism by which stakeholders can demand accountability to their needs for recognition and voice. I identify particular frames, or perspectives and guides to action, articulated in members' stories. Deploying a personalistic frame, storytellers recounted individuals' contributions toward a collective endeavor. Such storytelling commemorated efforts overlooked by official accounts and fostered bonds among members. Other storytellers identified problems and organizing possibilities for consideration under the civic society or anarchist frames. By familiarizing organizations with members' perspectives and interests, stories facilitate organizational learning that can better serve stakeholders' interests. Additional research could explore whether (1) consistent face-to-face relations (2) within a bounded setting, such as an organization, and (3) practices that encourage participation in organizing decisions and activities are necessary conditions under which storytelling can enable accountability to members' interests.