Aufsatz(elektronisch)20. Dezember 2013

Exploring Beliefs About Bottled Water and Intentions to Reduce Consumption: The Dual-Effect of Social Norm Activation and Persuasive Information

In: Environment and behavior: eb ; publ. in coop. with the Environmental Design Research Association, Band 47, Heft 5, S. 526-550

Verfügbarkeit an Ihrem Standort wird überprüft

Abstract

Mass consumption of bottled water is contributing to a multitude of environmental problems, including water wastage, pollution, and climate change. The aim of this study is to advance a social-psychological understanding of how to effectively reduce bottled water consumption. An online survey experiment was conducted among students of a Dutch public university to explore outcome beliefs about drinking less bottled water while testing three strategies for behavioral change. Respondents ( N = 454) were randomly allocated to four different conditions (an information-only, social norm-only, a combination of both, or a control group). It was hypothesized that the combination (i.e., norm-induced information provision) would be most persuasive and elicit the greatest reduction in intentions to buy bottled water. Results were consistent with this hypothesis. Findings also show that while beliefs about health, taste, water quality, lifestyle, the environment, and perceived alternatives are all correlated with bottled water consumption, belief strength varies significantly based on rate of consumption.

Sprachen

Englisch

Verlag

SAGE Publications

ISSN: 1552-390X

DOI

10.1177/0013916513515239

Problem melden

Wenn Sie Probleme mit dem Zugriff auf einen gefundenen Titel haben, können Sie sich über dieses Formular gern an uns wenden. Schreiben Sie uns hierüber auch gern, wenn Ihnen Fehler in der Titelanzeige aufgefallen sind.