Aufsatz(elektronisch)9. April 2015

Content Analysis and the Algorithmic Coder: What Computational Social Science Means for Traditional Modes of Media Analysis

In: The annals of the American Academy of Political and Social Science, Band 659, Heft 1, S. 307-318

Verfügbarkeit an Ihrem Standort wird überprüft

Abstract

To deal with ever-larger datasets, media scholars are increasingly using computational analytic methods. This article focuses on how the traditional (manual) approach to conducting a content analysis—a primary method in the study of media messages—is being reconfigured, assesses what is gained and lost in turning to computational solutions, and builds on a "hybrid" approach to content analysis. We argue that computational methods are most fruitful when variables are readily identifiable in texts and when source material is easily parsed. Manual methods, though, are most appropriate for complex variables and when source material is not well digitized. These modes can be effectively combined throughout the process of content analysis to facilitate expansive and powerful analyses that are reliable and meaningful.

Sprachen

Englisch

Verlag

SAGE Publications

ISSN: 1552-3349

DOI

10.1177/0002716215570576

Problem melden

Wenn Sie Probleme mit dem Zugriff auf einen gefundenen Titel haben, können Sie sich über dieses Formular gern an uns wenden. Schreiben Sie uns hierüber auch gern, wenn Ihnen Fehler in der Titelanzeige aufgefallen sind.