Putin, You Suck": Affective Sticking Points in the Czech Narrative on "Russian Hybrid Warfare

In: Political psychology: journal of the International Society of Political Psychology, Band 40, Heft 6, S. 1267-1281

Abstract

Using the case of the Czech narrative on "Russian hybrid warfare" (RHW), this article contributes to the broader question of why narratives succeed. Building on Lacanian psychoanalysis, narrative scholarship, and affect/emotions research in International Relations, we suggest that narrative success is facilitated also by two interrelated factors: embedding in broader cultural contexts and the ability to incorporate and reproduce collectively circulating affects. We develop a methodological framework for encircling unobservable affects within discourse via "sticking points"—linguistic phenomena infused with affective investment. We outline three categories of sticking points—valued signifiers, fantasies, and biographical narratives. Utilizing the approach in our case study, we focus on a narrative based around the notion that Russia waged a "hybrid war" against "the West" and that this should be faced with quasi‐military measures, which was successful in changing the language of Czech national security. We show that this narrative incorporated a range of sticking points, which contributed to its relative success. It utilized valued signifiers, such as "the West," "the Kremlin," "agents," and "occupation," weaved them together into a fantasy of a threat to the nation's "Western" identity, and intertwined this with the biographical narratives of history as a lens for world politics and East/West geopolitics.