Aufsatz(elektronisch)April 1996
THE MARKET FOR FRANCHISE OPPORTUNITIES*
In: Bulletin of economic research, Band 48, Heft 2, S. 97-114
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Abstract
ABSTRACTFranchised distribution accounts for a substantial proportion of retail sales each year. This form of vertical integration is frequently found in the accompaniment of parallel distribution through company‐owned establishments. Similarly, franchise contracts are characterized by mixed compensation strategies. This paper contains empirical models of the market for franchise opportunities where incentives for mixed distribution and compensation strategies are evaluated.
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