Strategic Value Pricing: Its Role in International Business

In: International journal of physical distribution and logistics management, Band 22, Heft 6, S. 24-27

Abstract

Describes the major strategies used in setting prices in
international markets. Emphasizes the issue of developing pricing
strategies early in the development phase of new product development and
discusses bundling strategies with the emphasis on adding value to
mature products/services through bundling. Discusses long‐term issues in
international pricing including the development of pricing parity, the
concentration of buying power in international buying groups, and the
increase in retaliatory measures by nations against predatory pricing by
competitiors.