WOMEN IN TRANSPORT DESIGN

In: Women in management review, Band 7, Heft 2

Abstract

Discusses a report by Hann and Williams from Coventry Polytechnic
Department of Industrial Design. The aim of the report was to assess the
problems facing a male‐oriented course, when attempting to attract
female applicants. The research took the form of two questionnaires
– one questioned girls in schools, the other questioned women who
had studied or who were currently studying industrial design, and showed
that many factors contribute to the non‐participation of women in
industrial design, specifically automotive design. Perceptions of course
titles were an important factor. The research concluded that women
express little interest in car design, preferring to design domestic
consumer products. However, women expressed interest in the management
of design projects. Concludes that there is an important role for women
in transport design.