A Review of the First Twenty Years of the Australasian Marketing Journal

In: Australasian marketing journal: AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC), Band 21, Heft 3, S. 176-186

Abstract

This paper reviews the published works of the Australasian Marketing Journal in its first 20 years. Findings suggest an emphasis on works and data from within the Australasian region (i.e., Australia, New Zealand and other countries in Asia); nonetheless, countries outside the region are also represented. An extensive range of topics are examined which has broadened over time. Most frequently occurring topics are marketing theory, relationships and education. More recently, works covering consumer behaviour, branding and public policy have increased in number. The review also identifies the most prolific and impactful individual authors and institutions based on the number of works published. As expected, these contributors come predominantly from within the region. In addressing the most cited works, a wider cross-section of global institutions are represented. The review concludes that AMJ has made a valuable contribution to the marketing and broader academic discourse. AMJ has become the leading marketing journal in the Australasian region and its global recognition continues to grow. The implications for AMJ in the future are to maintain a balance between global inclusion and interest, at the same time as providing a regional focus.