Toward a 'harmonious society' through corporate social responsibility

In: Journal of public affairs, Band 14, Heft 2, S. 105-115

Abstract

The objective of this paper is to examine how corporate social responsibility (CSR) practices of foreign multinational enterprises in China contribute to China's national priorities, by discussing the relationships between CSR and the building of a 'harmonious society' in China. This paper is based on personal reflections, extensive literature review, and 8 years of experiential field work in China by the author. Many CSR programs are found to superficially complement China's harmonious society policy. Only four exemplars out of 20 multinational enterprises surveyed are committed to fostering green growth, improving livelihood, developing outwardly into the west, and promoting a general integration of Chinese business into global markets through social innovations and collaborative projects. The paper posits that it is possible to use CSR as a change agent in China when enlightened public concerns are brought back to business operations through the involvement of non‐government organizations, local government, and local citizens and a greater degree of transparency of information. Copyright © 2014 John Wiley & Sons, Ltd.