Strategic planning: Steering the small community bank to profitability

In: Strategic Change, Band 4, Heft 6, S. 333-342

Abstract

AbstractThis study looked at the effect of formal strategic planning efforts on small firms in a regulated industry.The planning activity of US commercial banks was studied to determine the effect of planning on performance after deregulation of interest rate ceilings.Findings point to a significant difference in interest rate spread for planning banks and in overhead expenses.This study has particular significance for the community banker who must compete against large money‐centre banks.