Antecedents of continuance intention of using Internet banking in Saudi Arabia: A new integrated model

In: Strategic change, Band 27, Heft 3, S. 231-243

Abstract

Along with cognitive perceptions, customers' psychological traits are key determinants of Internet banking continuance to use. Incorporating psychological traits into technology acceptance models strengthens their explanatory power and boosts our understanding of online behavior. Users' technology readiness, uncertainty avoidance, and satisfaction are key determinants of Internet banking continuous use. Bank managers should take users' personal preferences into consideration by offering flexible online systems with diversified designs and choices.